Success Story

Company

Scalable Analytics Platform Revolutionizes Medical Device Company

Ad Tech company executes Real-Time contextual classification of webpages using multifold classification and interpretation models by leveraging Zimetrics tech-enabled services

Needs

  • The client wanted a platform that could converge data from multiple vital enterprise sources, which were non-scalable​
  • Build enterprise data analytics platform to avoid Data silos and redundant pipelines.​

Solution

  • Cloud-based data lake centralizing all device, business, and manufacturing data, simplifying research with a singular information source.​
  • A unified platform for easy analytical data access.​
  • Processed data accessible for analysts creating visualizations with Power BI.​
  • Layered architecture with enhanced security and privacy control.​
  • Seamless onboarding of new data solutions and improved data collaboration.​

Impact Generated

  • Patient behavior influence up by 15 points​
  •  Boost for CSAT score by 25 points​
  •  Scalable and cost effective cloud native saving over 35% in costs.​
One of the largest medical device companies in the world, with operations in 150 countries. The company offers an integrated system combining insulin pumps and Continuous Glucose Monitoring.

Company

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New
“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New
“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New

Challenges

  • Third party cookie collection being phased out by major tech giants, more than 1/3 of audiences are voluntarily declining cookie tracking.
  • Advertisers are mandated to transition from cookie-less targeting to contextual targeting while improving campaign outcomes.

Solutions

Deep Learning

Models to categorize industry and subindustries relevant sections and denoise

Language Models

Interpret the key concepts from tables, graphs images and running texts

Vision Models

For layout interpretation and correlation of objects in the frame of moment captured

Impact / Metrics

90%+

F1 Score Harmonic Mean of Precision and Recall

50%+

Improved Relevancy Relative to Cookies

99.9%+

Realtime Data Exchange

Tech Stack

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Scalable Analytics Platform Revolutionizes Medical Device Company

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Ad Tech company executes Real-Time contextual classification of webpages using multifold classification and interpretation models by leveraging Zimetrics tech-enabled services​

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Services you can Discover

  • Data Architecture & Integration
  • Data Security & Compliance
  • Data Platform Engineering