Success Story

Company

Streamlining Operations and Accelerating Product Launch with Composable Enterprise Digital Ecosystem​

Ad Tech company executes Real-Time contextual classification of webpages using multifold classification and interpretation models by leveraging Zimetrics tech-enabled services

Challenges​

The client faced several challenges as they prepared to launch their innovative product:​

  • Limited Enterprise IT Expertise: The client had built a remarkable R&D organization, however IT was not their forte. With little internal knowledge of enterprise IT technologies, the client needed guidance in choosing and implementing the right applications for various operations, marketing, manufacturing, and ecommerce functions.​
  • Enterprise Application Stack Selection: They required a comprehensive suite of tools to facilitate effective marketing and selling of their oral hygiene device, covering lead generation, marketing automation, customer portal, order management, and more.​

Solutions​

  • HubSpot: We deployed HubSpot for lead generation, nurturing, and conversion, along with marketing automation and efficient case management capabilities.​
  • Shopify: Leveraging the power of Shopify, we developed a customer-facing portal to streamline ecommerce and enable seamless sales of the oral hygiene device and related products.​
  • Celigo: Utilizing Celigo as an orchestration and process automation tool (iPaaS), we streamlined complex integrations with Manufacturing Execution Systems (MES) and Third-Party Logistics (3PL) partners for easy maintainability.​
  • OutSystems: We utilized OutSystems, a leading low-code development platform, to build a portal catering to Dental Practitioners as channel partners, enabling them to market and sell oral hygiene products efficiently.​

Impact generated

  • Quick turnaround of complex solution blueprint​
  • Complex integrations with MES and 3PL completed leveraging full capabilities of iPaaS for easy maintainability​
  • Faster development using low-code development platform resulted in reduced time to market
Our client is an Oral Hygiene Product Innovator with a remarkable track record of five years of extensive research and product engineering.​

Company

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New
“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New
“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New

Challenges

  • Third party cookie collection being phased out by major tech giants, more than 1/3 of audiences are voluntarily declining cookie tracking.
  • Advertisers are mandated to transition from cookie-less targeting to contextual targeting while improving campaign outcomes.

Solutions

Deep Learning

Models to categorize industry and subindustries relevant sections and denoise

Language Models

Interpret the key concepts from tables, graphs images and running texts

Vision Models

For layout interpretation and correlation of objects in the frame of moment captured

Impact / Metrics

90%+

F1 Score Harmonic Mean of Precision and Recall

50%+

Improved Relevancy Relative to Cookies

99.9%+

Realtime Data Exchange

Tech Stack

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Ad Tech company executes Real-Time contextual classification of webpages using multifold classification and interpretation models by leveraging Zimetrics tech-enabled services​

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